Does the order you apply skincare products actually matter?
Elena Chernokalskaya Elena Chernokalskaya

Does the order you apply skincare products actually matter?

You've probably heard that you should apply skincare products in a certain order, but have you ever wondered why? It's not arbitrary. The sequence is rooted in basic chemistry — specifically, how your skin absorbs different types of ingredients.

Read More
Why base skincare products on plants?
Elena Chernokalskaya Elena Chernokalskaya

Why base skincare products on plants?

Skincare products are not new-age, technological inventions. Our most ancient records show the use of natural resources to maintain ageless beauty and skin health. Plant extracts, tinctures, oils and butters were combined to create powerful concoctions that evolved with us into today’s effective formulations.

Read More
What are PFAS?
Elena Chernokalskaya Elena Chernokalskaya

What are PFAS?

Polyfluoroalkyl substances (PFAS) are called "forever chemicals". Where they are found, why they are bad for us, and some good news!

Read More
What is ISO 16128 (Natural Origin)?
Elena Chernokalskaya Elena Chernokalskaya

What is ISO 16128 (Natural Origin)?

ISO 16128 is the industry guidelines for use of "Natural" or "Organic" in product descriptions. This blog explains what it means (and what it does not mean).

Read More
Blue Light/UV Exposure = Aging Skin
Elena Chernokalskaya Elena Chernokalskaya

Blue Light/UV Exposure = Aging Skin

Have you heard about new skin care concerns due to Blue Light exposure? Are you reading this article on a screen? (Hint – your screen is not always your friend!) Here is what you need to know.

Read More